Marketing Strategy & Consulting

Marketing strategy that turns confusion into clear growth.

We diagnose what is blocking your growth, clarify your positioning, build a practical marketing plan, design a content strategy, fix lead generation, and execute against clear KPIs.

Positioning Content Plan Lead Funnel Sales Process KPI Tracking 90-Day Roadmap
avaridagroup.com / strategy

Strategy readiness

74/100

on track
Business Diagnosis92%
Market Positioning78%
Content Strategy86%
Lead Generation71%
Sales Funnel64%
CRM Follow-Up58%

KPIs

8

Roadmap

90d

Pillars

4

Positioning

Defined

Content Plan

90 days

KPI Dashboard

Live

Roadmap

Weekly

Strategy Backed by Real Execution

Our strategies are built from direct experience managing advertising budgets, generating leads, developing conversion systems, and helping businesses grow revenue.

$39M+

Client Revenue Generated

Revenue attributed to advertising, conversion, website, CRM, and growth campaigns managed for clients.

$3M+

Total Ad Spend Managed

Managed across Meta advertising campaigns, markets, industries, and growth stages.

350K+

Leads Generated

Qualified lead opportunities generated through paid media, landing pages, funnels, and conversion systems.

12x

Best ROAS

Our strongest recorded campaign performance generated approximately $12 in revenue for every $1 spent.

Best recorded campaign result. Performance varies by market, offer, budget, creative, tracking, and sales process.

Marketing Strategy & Consulting Pricing

Choose the strategy engagement that matches your growth stage. Every package is designed to give your team clearer positioning, priorities, and an actionable growth roadmap.

Monthly Yearly

Strategy Audit

$750
One-time

For small companies that need clear marketing direction.

  • 60-minute strategy meeting
  • Business and marketing audit
  • Competitor overview
  • Target customer review
  • Current funnel diagnosis
  • Priority opportunities
  • 30-day action plan
  • One revision
  • PDF strategy report
Book Strategy Audit

Growth System

$3,000
One-time

For established businesses that need a complete marketing and sales structure.

  • Everything in 90-Day Blueprint
  • Detailed competitor research
  • Market opportunity analysis
  • Complete funnel architecture
  • Advertising strategy
  • SEO strategy
  • Content strategy
  • CRM and automation plan
  • Sales follow-up process
  • Reporting dashboard structure
  • Team responsibilities
  • Four consulting sessions
  • 30 days of implementation support
Build My Growth System

Fractional CMO

From $5,000/mo
Per month

Ongoing senior marketing leadership without hiring a full-time CMO.

  • Complete growth strategy
  • Weekly executive meeting
  • Marketing-team supervision
  • Campaign planning
  • Offer development
  • Funnel optimization
  • Advertising oversight
  • SEO and content oversight
  • Agency and freelancer management
  • KPI dashboard
  • Monthly performance presentation
  • Quarterly growth planning
  • Priority support
Request Premium Proposal
The Real Problem

Most businesses don't have a marketing problem. They have a strategy problem.

Money gets wasted on random content, copied campaigns, weak offers and leads that never get followed up. We fix the root cause first.

No Clear Positioning

The market does not understand why customers should choose the business.

Random Content

The business posts without clear pillars, audience, message, or conversion goal.

Weak Offer

The offer is not packaged clearly, so customers do not feel urgency or trust.

Poor Lead Management

Leads arrive but are not qualified, followed up, or closed properly.

No Sales Process

The team does not have clear scripts, CRM stages, or closing structure.

No Reporting System

The business cannot see what is working, what is failing, and what must be fixed.

What We Do

What Avarida Group builds for you.

Seven connected building blocks that together form a complete marketing system — not a list of tactics.

01 · Service

Business & Marketing Diagnosis

We analyze the business, offer, audience, competitors, marketing activity, sales process, content and reporting system to identify what is blocking growth.

  • Business audit
  • Marketing audit
  • Sales process review
  • Customer journey review
  • Competitor review
  • Growth blockers
  • Priority action list
02 · Service

Positioning Strategy

We clarify how the business should be seen in the market and why customers should trust it.

  • Positioning statement
  • Target audience definition
  • Market angle
  • Brand message
  • Trust-building arguments
  • Objection handling
  • Differentiation strategy
03 · Service

Offer Strategy

We improve how the business packages and presents its offer so customers understand the value faster.

  • Core offer structure
  • Entry offer
  • Premium offer
  • Upsell opportunities
  • Offer messaging
  • Pricing logic
  • Risk reversal
  • Sales angle
04 · Service

Content Creation Strategy

A full content system designed to educate, build authority, show proof, and convert attention into leads.

  • Content pillars
  • 90-day calendar
  • Video ideas
  • Hooks
  • CTAs
  • Content formats
  • Platform direction
  • Posting frequency
05 · Service

Lead Generation Strategy

A system for attracting, capturing, qualifying, and following up with leads.

  • Lead sources
  • Landing page direction
  • WhatsApp funnel
  • Contact form flow
  • Lead magnet ideas
  • Qualification questions
  • Follow-up sequence
  • Sales handoff
06 · Service

CRM & Sales Follow-Up Strategy

We structure the sales pipeline so leads do not get lost and the team knows exactly what to do next.

  • CRM pipeline stages
  • Lead status definitions
  • Sales scripts
  • Follow-up messages
  • Lost lead reactivation
  • Closing process
  • Team responsibilities
  • Sales KPIs
07 · Service

90-Day Execution Roadmap

We turn the strategy into a clear action plan with priorities, owners, timelines, and KPIs.

  • Days 1–30 foundation
  • Days 31–60 execution
  • Days 61–90 optimization
  • Weekly priorities
  • Team responsibilities
  • KPI dashboard
  • Growth roadmap
Our Framework

A six-phase consulting framework.

From discovery to optimization — a repeatable process for clear, executable strategy.

01

Discovery

We understand the business, offer, target audience, sales process, team, market, and current performance.

02

Diagnosis

We identify what is working, what is broken, where leads are lost, and where money is wasted.

03

Strategy Design

We build the positioning, offer, content strategy, lead generation plan, sales process and reporting structure.

04

90-Day Plan

We convert the strategy into weekly actions, responsibilities, timelines, and KPIs.

05

Presentation

We present the strategy clearly so the owner and team know what to do, why it matters, and how to execute.

06

Optimization

We review results, improve weak points, and adjust the strategy based on real data.

Deliverables

What you receive.

Marketing Audit Report

Where you are today and what is blocking growth.

Business Diagnosis

Clear analysis of offer, sales, content and reporting.

Competitor Analysis

How competitors position, sell and communicate.

Target Audience Strategy

Who you sell to, what they want, what stops them.

Positioning Strategy

Why customers should choose you over anyone else.

Offer Improvement Plan

Repackage the offer so it sells faster and at higher value.

Content Creation Strategy

Pillars, hooks, formats and CTAs that convert.

90-Day Content Calendar

Three months of content mapped to business goals.

Lead Generation Funnel

From cold traffic to qualified, ready-to-buy leads.

WhatsApp Follow-Up System

Scripts and sequences for fast, consistent follow-up.

CRM Pipeline Structure

Stages, statuses and owners — no lead falls through.

Sales Script Direction

First reply, qualification, objection and closing.

KPI Dashboard

The numbers that actually matter — tracked weekly.

90-Day Execution Roadmap

Priorities, owners and timelines for the next quarter.

Weekly Action Plan

What to do each week to stay on track.

Final Strategy Presentation

A clear deck the whole team can rally behind.

Content Strategy

Content built for trust, authority & leads.

Every post should have a business role: educate, build trust, show proof, or drive action.

Educational

Teach the audience and answer the questions they actually ask.

Authority

Share opinions, frameworks, market insights, and expert advice.

Proof

Case studies, results, client stories, behind-the-scenes, transformation.

Sales

Explain the offer, handle objections, create urgency, drive consultation calls.

Lead Generation

From attention to qualified leads.

An 8-stage funnel with a clear goal, message, content type and KPI at every step.

Funnel

Awareness
Interest
Trust
Lead Capture
Qualification
Follow-Up
Sales Call
Closing

Awareness

KPI · Reach, views
Goal
Reach the right audience
Message
Hook with a real pain point
Content
Short-form video, social posts
CTA
Follow / Watch more

Interest

KPI · Engagement rate
Goal
Hold attention
Message
Show you understand the problem
Content
Educational carousels, reels
CTA
Save / Share

Trust

KPI · Profile visits
Goal
Earn credibility
Message
Prove you can deliver
Content
Case studies, testimonials
CTA
Read case study

Lead Capture

KPI · Form submits
Goal
Get the contact
Message
Make the next step easy
Content
Landing page, lead magnet
CTA
Get free audit

Qualification

KPI · Qualified rate
Goal
Filter serious buyers
Message
Confirm fit and intent
Content
Qualification questions
CTA
Answer 3 questions

Follow-Up

KPI · Reply rate
Goal
Stay top of mind
Message
Add value, no pressure
Content
WhatsApp sequence
CTA
Book a call

Sales Call

KPI · Call show rate
Goal
Diagnose & propose
Message
Show the path forward
Content
Discovery call + proposal
CTA
Send proposal

Closing

KPI · Close rate
Goal
Win the deal
Message
Handle objections, sign
Content
Proposal, contract
CTA
Sign agreement
CRM & Follow-Up

A strategy is useless if leads aren't followed up.

We structure your pipeline, statuses and follow-up scripts so no lead gets lost.

New Lead

24
Lead #101

WhatsApp · last touch 1d ago

Hot
Lead #102

WhatsApp · last touch 2d ago

Warm
Lead #103

WhatsApp · last touch 3d ago

Cold

Contacted

18
Lead #104

WhatsApp · last touch 2d ago

Warm
Lead #105

WhatsApp · last touch 3d ago

Cold
Lead #106

WhatsApp · last touch 4d ago

Hot

Qualified

12
Lead #107

WhatsApp · last touch 3d ago

Cold
Lead #108

WhatsApp · last touch 4d ago

Hot
Lead #109

WhatsApp · last touch 5d ago

Warm

Needs Follow-Up

9
Lead #110

WhatsApp · last touch 4d ago

Hot
Lead #111

WhatsApp · last touch 5d ago

Warm
Lead #112

WhatsApp · last touch 6d ago

Cold

Meeting Booked

7
Lead #113

WhatsApp · last touch 5d ago

Warm
Lead #114

WhatsApp · last touch 6d ago

Cold
Lead #115

WhatsApp · last touch 7d ago

Hot

Proposal Sent

5
Lead #116

WhatsApp · last touch 6d ago

Cold
Lead #117

WhatsApp · last touch 7d ago

Hot
Lead #118

WhatsApp · last touch 1d ago

Warm

Closed Won

4
Lead #119

WhatsApp · last touch 7d ago

Hot
Lead #120

WhatsApp · last touch 1d ago

Warm
Lead #121

WhatsApp · last touch 2d ago

Cold

Closed Lost

3
Lead #122

WhatsApp · last touch 1d ago

Warm
Lead #123

WhatsApp · last touch 2d ago

Cold
Lead #124

WhatsApp · last touch 3d ago

Hot

Reactivation

6
Lead #125

WhatsApp · last touch 2d ago

Cold
Lead #126

WhatsApp · last touch 3d ago

Hot
Lead #127

WhatsApp · last touch 4d ago

Warm

First reply script

Acknowledge → confirm interest → ask 2 qualifying questions.

Qualification script

Budget, timeline, decision-maker, current situation.

No-reply follow-up

Day 1, Day 3, Day 7 — short, value-led, clear CTA.

Proposal follow-up

Confirm received → handle objections → book a decision call.

Lost lead reactivation

30 / 60 / 90 day touchpoints with new insights or offers.

KPI Dashboard

We build strategy around numbers, not guessing.

A practical measurement framework. Live values are connected to your approved analytics and CRM data during implementation.

Leads Generated

Connected during implementation

Qualified Leads

Connected during implementation

Calls Booked

Connected during implementation

Sales Closed

Connected during implementation

Conversion Rate

Connected during implementation

Revenue Influenced

Connected during implementation

Content Posted

Connected during implementation

Follow-Up Rate

Connected during implementation

Who It's For

Built for serious decision-makers.

Business Owners

For owners who need clarity before spending more money on marketing.

Founders

Positioning, launch strategy, and a clear growth direction.

Sales Directors

Better lead quality, follow-up discipline, and closing structure.

Service Businesses

A complete marketing system for companies selling expertise.

Real Estate Companies

Stronger positioning, content, lead generation and sales follow-up.

Car Rental Companies

Clearer offer, stronger customer journey, better lead management.

Why Avarida Group

Strategy that actually ships.

We diagnose before we recommend, we connect marketing with sales, and we focus only on what moves revenue.

  • We diagnose before recommending
  • We connect marketing with sales
  • We focus on leads, revenue and execution
  • We do not create random marketing plans
  • We build strategies your team can actually implement
  • We build content systems, not random posts
  • We create clear KPIs and weekly priorities
  • We tell you what is worth doing and what is wasting money

Strategy Snapshot

Q1 Growth Plan

Positioning locked100%
Offer repackaged90%
Content calendar live80%
Funnel deployed65%
CRM activated55%

Owners

5

KPIs

8

Weeks

12

Packages

Choose your strategy level.

Pricing is custom — based on company size, complexity and scope. Pick a starting point.

Package 01

Marketing Audit

Understand what is wrong before making changes.

Custom quote

  • Marketing audit
  • Business diagnosis
  • Content review
  • Sales process review
  • Lead follow-up review
  • Quick action list
Request Audit
Most popular

Package 02

Full Marketing Strategy

A complete strategy and execution roadmap.

Custom quote

  • Business diagnosis
  • Positioning strategy
  • Offer strategy
  • Target audience strategy
  • Content creation strategy
  • Lead generation strategy
  • CRM pipeline
  • Sales follow-up system
  • KPI dashboard
  • 90-day roadmap
Build My Strategy

Package 03

Strategy + Monthly Advisory

Ongoing guidance after the strategy is delivered.

Custom quote

  • Full marketing strategy
  • Monthly strategy review
  • KPI tracking
  • Content review
  • Team guidance
  • Sales process improvement
  • Optimization plan
Book Advisory Call

Before spending more on marketing, fix the strategy.

Book a strategy call and we'll tell you what's blocking your growth, what must be fixed first, and what the next 90 days should look like.

Audit covers

  • Positioning & offer
  • Content & social
  • Lead generation funnel
  • Sales follow-up & CRM
FAQ

What founders usually ask.

It is a structured process where we diagnose your business, build a complete marketing strategy (positioning, offer, content, lead generation, sales follow-up, KPIs) and turn it into a 90-day execution plan your team can run.

Business owners, founders, CEOs and sales directors who feel their marketing is unclear, inconsistent, or not producing real leads and revenue.

A full strategy presentation, written deliverables (positioning, offer, content plan, lead funnel, CRM structure, KPIs) and a 90-day execution roadmap with weekly priorities.

Yes. We define content pillars, hooks, formats, posting frequency and a 90-day calendar mapped to business goals — not random posting.

Yes. We design the full funnel: lead sources, landing pages, lead magnets, WhatsApp flows, qualification questions and follow-up sequences.

Yes. We structure the CRM pipeline, define lead statuses, draft sales scripts, and design follow-up cadences so no lead is lost.

Yes. Every engagement ends with a 90-day roadmap broken into weekly priorities, owners and KPIs.

Typically 2–4 weeks depending on the package and how fast we can access the information we need from your team.

Both. We give the strategy and the execution path. Optional monthly advisory keeps your team on track during execution.

Book a strategy call or request a marketing audit. We will review your current situation and recommend the right starting point.

Request a Strategy Call

Tell us what isn't working.

We'll tell you what needs to be fixed first.

What do you need?

Fastest path

Book a strategy call

30 minutes. We'll diagnose the biggest blocker and tell you what to do next.

Book now